Standard 12

Ethical marketing and advertising

The RTO's marketing and advertising of training and assessment products and services is ethical.

The RTO's marketing material must be accurate and approved by a duly authorised member of the RTO's staff.

The RTO must obtain prior written permission from any person or organisation for use of any marketing or advertising material, which refers to that person or organisation, and must abide by any conditions of that permission.

The RTO must accurately represent to prospective clients training products and services that lead to AQF qualifications or Statements of Attainment, and ensure that advertised outcomes are consistent with these qualifications.

The RTO must advertise AQF qualifications only if they are included in the RTO's scope of registration and must not state or imply that services are within that scope of registration if they are not.

The RTO's marketing and advertising material must identify training and assessment services leading to AQF qualifications and/or Statements of Attainment separately from any other training/assessment services.